In April 2022, Changan Automobile launched its new all-electric vehicle brand “Deepal”, with plans to expand its electric vehicle (EV) lineup within this year, targeting the mainstream market.
Over the past five years, the competition between new and established EV brands in the China market has become fiercer than ever. As a new player in the market, Changan Deepal found it necessary to put in place a signature, highly differentiated brand experience to impress younger EV buyers who have an appetite for elevated experience and consumption upgrade, and to stand out in China's EV market.
MADJOR is honored to join hands with Changan Automobile to answer the call. We identified that the consumer experience today is no longer a linear journey but a 360-degree multi-layered brand experience with diverse touchpoints and information sources.
To create an immersive brand experience for Changan Deepal, we have set out to formulate Deepal's brand experience brochure and optimize the brand’s visual identity system, in addition to developing a sonic brand identity that synthesizes Changan Deepal’s brand DNA of “Exploration, Life, Technology, and Future”.
Meanwhile, we tap into the potential of empowering Deepal with an IoT-led brand experience, backed by prospective studies and benchmarking of IoT practices.
Through the all-dimensional brand experience refresh, MADJOR expects to optimize Changan Deepal's customer experience and amplify its brand presence in the highly competitive EV landscape.
In April 2022, Changan Automobile launched its new all-electric vehicle brand “Deepal”, with plans to expand its electric vehicle (EV) lineup within this year, targeting the mainstream market.
Over the past five years, the competition between new and established EV brands in the China market has become fiercer than ever. As a new player in the market, Changan Deepal found it necessary to put in place a signature, highly differentiated brand experience to impress younger EV buyers who have an appetite for elevated experience and consumption upgrade, and to stand out in China's EV market.
MADJOR is honored to join hands with Changan Automobile to answer the call. We identified that the consumer experience today is no longer a linear journey but a 360-degree multi-layered brand experience with diverse touchpoints and information sources.
To create an immersive brand experience for Changan Deepal, we have set out to formulate Deepal's brand experience brochure and optimize the brand’s visual identity system, in addition to developing a sonic brand identity that synthesizes Changan Deepal’s brand DNA of “Exploration, Life, Technology, and Future”.
Meanwhile, we tap into the potential of empowering Deepal with an IoT-led brand experience, backed by prospective studies and benchmarking of IoT practices.
Through the all-dimensional brand experience refresh, MADJOR expects to optimize Changan Deepal's customer experience and amplify its brand presence in the highly competitive EV landscape.
In April 2022, Changan Automobile launched its new all-electric vehicle brand “Deepal”, with plans to expand its electric vehicle (EV) lineup within this year, targeting the mainstream market.
Over the past five years, the competition between new and established EV brands in the China market has become fiercer than ever. As a new player in the market, Changan Deepal found it necessary to put in place a signature, highly differentiated brand experience to impress younger EV buyers who have an appetite for elevated experience and consumption upgrade, and to stand out in China's EV market.
MADJOR is honored to join hands with Changan Automobile to answer the call. We identified that the consumer experience today is no longer a linear journey but a 360-degree multi-layered brand experience with diverse touchpoints and information sources.
To create an immersive brand experience for Changan Deepal, we have set out to formulate Deepal's brand experience brochure and optimize the brand’s visual identity system, in addition to developing a sonic brand identity that synthesizes Changan Deepal’s brand DNA of “Exploration, Life, Technology, and Future”.
Meanwhile, we tap into the potential of empowering Deepal with an IoT-led brand experience, backed by prospective studies and benchmarking of IoT practices.
Through the all-dimensional brand experience refresh, MADJOR expects to optimize Changan Deepal's customer experience and amplify its brand presence in the highly competitive EV landscape.
In April 2022, Changan Automobile launched its new all-electric vehicle brand “Deepal”, with plans to expand its electric vehicle (EV) lineup within this year, targeting the mainstream market.
Over the past five years, the competition between new and established EV brands in the China market has become fiercer than ever. As a new player in the market, Changan Deepal found it necessary to put in place a signature, highly differentiated brand experience to impress younger EV buyers who have an appetite for elevated experience and consumption upgrade, and to stand out in China's EV market.
MADJOR is honored to join hands with Changan Automobile to answer the call. We identified that the consumer experience today is no longer a linear journey but a 360-degree multi-layered brand experience with diverse touchpoints and information sources.
To create an immersive brand experience for Changan Deepal, we have set out to formulate Deepal's brand experience brochure and optimize the brand’s visual identity system, in addition to developing a sonic brand identity that synthesizes Changan Deepal’s brand DNA of “Exploration, Life, Technology, and Future”.
Meanwhile, we tap into the potential of empowering Deepal with an IoT-led brand experience, backed by prospective studies and benchmarking of IoT practices.
Through the all-dimensional brand experience refresh, MADJOR expects to optimize Changan Deepal's customer experience and amplify its brand presence in the highly competitive EV landscape.
2022年4月,长安汽车推出全新纯电动汽车品牌“Deepal”,并计划于今年内扩大电动汽车(EV)阵容,瞄准主流市场。
过去五年,中国市场上新老电动汽车品牌之间的竞争比以往任何时候都更加激烈。作为市场新秀,长安Deepal发现有必要建立标志性、高度差异化的品牌体验,以打动渴望体验升级和消费升级的年轻电动汽车买家,并在中国电动汽车市场中脱颖而出。
MADJOR很荣幸与长安汽车携手响应号召。我们发现,如今的消费者体验不再是线性旅程,而是具有多样化触点和信息源的360度多层次品牌体验。
为打造长安Deepal沉浸式的品牌体验,我们着手制定Deepal品牌体验手册,优化品牌视觉识别系统,并开发融合长安Deepal“探索、生活、科技、未来”品牌DNA的声音品牌识别。
同时,我们挖掘以物联网为主导的品牌体验赋能Deepal的潜力,并通过前瞻性研究和物联网实践对标。
通过全方位的品牌体验更新,MADJOR希望优化长安Deepal的客户体验,并在竞争激烈的电动汽车领域扩大其品牌影响力。