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Even the slightest brand association is supported in our brain by dozens of neuronal links, and is constantly shaped and reshaped.
Vladimir Djurovic
CEO
Cultural and emotional connection is key to successful branding.
Anabelle Hourriez
Managing Director
Everything is measurable, but meaningful insights only emerge when we are measuring on spot.
Lihuan Chuo
Director, Strategy Experience & Innovation
From name, appearance, tone of voice, behavior to values, a good brand is like a person who people admire and want to be friend with.
Yao Liu
Communication & Creative Director
Advertising is not just a simple combination of graphics and content, it is a media that conveys emotion and evokes empathy, bringing value to the brand and great experience to the audience.
Aiko Feng
Senior Art Director
Unique visual design helps make brands easier to be remembered.
Kerwin Zheng
Digital Design Lead
Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
Crystal Gu
Digital Designer
Experience is the systematic implementation of the brand value.
Marley Yang
Senior Consultant, Experience & Strategy
A good brand is one that allows users to actively choose it without too much thinking.
Gretta Duan
Brand Communication Consultant
We shall never neglect cultural nuances when defining our branding strategy. And it’s never easy to translate a slogan
Mavis Sun
Associate Account Director
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
Krystal Jin
Account Manager
The keys to a brand’s success are emotional transmission, sincerity and responsibility.
Hattie Che
Account Executive
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