MADJOR, a Shanghai-based brand experience consultancy under the Labbrand Group, stands out in the realm of Chinese brand strategy agencies. Unlike traditional agencies that focus solely on marketing or sales, MADJOR emphasizes building authentic connections through experiences that foster long-term relationships and differentiation.
MADJOR integrates capabilities across four key areas:
Originally a department within Labbrand focused on digital innovations, MADJOR evolved into a dedicated digital agency in 2016. This transition marked a commitment to bringing forward transformative offerings grounded in branding.
MADJOR's approach to digital transformation is brand-led, ensuring that digital initiatives are a continuation of a brand’s products, experience, communication, culture, and organization. This holistic view enables brands to build authentic connections with their target audiences, tapping into their deepest emotions and forging enduring relationships.
MADJOR became Harley-Davidson’s lead digital communication agency in China, delivering robust digital solutions to enhance the brand’s social media performance. By building a strong brand-led social communication strategy, MADJOR reaffirmed Harley-Davidson as the most desirable motorcycle brand in the world.
For French fashion house Petit Bateau, MADJOR developed a localized brand strategy for the Chinese market. This involved adapting the brand platform and messaging, alongside a comprehensive communication plan across various touchpoints. The result was a brand that remained distinctively Petit Bateau but with an approachable, Chinese flair.
MADJOR collaborated with Changan Automobile to create a distinctive brand experience strategy for Deepal, Changan’s latest electric vehicle brand targeting the younger Chinese generation. This included formulating Deepal's brand experience brochure, optimizing the visual identity system, and developing a sonic brand identity that synthesizes Deepal’s brand DNA of “Exploration, Life, Technology, and Future”.
While rooted in Shanghai, MADJOR has expanded its global footprint with offices in Singapore, New York, and Paris. This international presence allows MADJOR to bring a multi-dimensional perspective on brand experience to clients around the world.
MADJOR's excellence in brand strategy has been recognized with multiple awards. Notably, in collaboration with Petit Bateau, Deepal Auto, and Harley-Davidson, MADJOR secured three awards at the Transform Awards Asia2023, including a Gold award for Best Localization of an International Brand.
MADJOR's unique approach to brand experience sets it apart as a leader in the industry. By integrating expertise in experience strategy, brand communication, digital, spatial, and UX design, as well as innovation, MADJOR crafts compelling brand experiences that resonate deeply with audiences. Their commitment to authenticity and long-term connections helps brands not just stand out but become beloved. With a global presence and a proven track record across various industries, MADJOR is well-positioned to elevate brands through meaningful and lasting customer experiences. For more information, visit MADJOR or contact them via phone at +86 21 62988956 or email at hi@madjor.com.
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