Adopt is an authentic French perfume brand, established in Bordeaux in 1986. The brand offers high-quality perfumes produced with fine ingredients at an affordable price, making it a cost-effective option for consumers, especially young fragrance lovers. With the love from its customers, Adopt enjoys notable sales in its home market of France.

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Today, Adopt started its China adventure on the Chinese e-commerce platform. However, the localization of the brand is certainly a challenge when meeting the distinct consumption preferences of local consumers.

To land the first step of Adopt’s Chinese localization, MADJOR brought into play our research expertise. Having dived into Adopt’s competitors and target consumers, we translated Chinese fragrance lovers’ preferences and uncovered a unique brand localization approach for Adopt. We also assisted the brand in its overall China content strategy including its brand story, e-commerce visuals, verbal style, and product shooting style, optimizing Adopt's brand platform experience through a wide range of touchpoints.

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For Adopt’s China e-commerce platform, we led the re-design of the product pages, along with product shootings and promotional videos. Moreover, we spearheaded the development of the brand's official website to enhance the brand experience for Chinese consumers in multiple dimensions.

We expect to enhance Adopt’s brand experience in China through our localization strategies, empowering Adopt’s brand attitude of being cheerful, unrestrained, and true to self while effectively communicating this powerful message to its Chinese consumers.